Textile Company: Thermic Sportswear
Customer Profile
- Textile company that manufactures sportswear garments for athletes.
- In order to increase sales, the company decided to innovate its product range offering thermic sportswear. In the first steps the product has been designed for hikers and cyclists. Future extensions to other sports have been planned.
Requirements
- The aim was to obtain a fabric able to keep the body of athletes at a temperature around 22ºC, while providing a sense of comfort and avoiding thermal fluctuations.
Solution
- LVM has conducted a research on different options, resulting in a final thermal fabric suitable to keep the body temperature of 22ºC required by the customer.
Results
- Through innovation, our client has found a way to consolidate its position in the market, and increase annual turnover. Currently the company offers a unique and innovative product in a very competitive market as the sportswear.
- The company plans to offer other textile products with different comfort temperatures and thus continue its expansion.